Conquer the Packaging Market with AccurioShine 3600 with iFOIL One
Demographics are changing at rapid speeds, with next-gen millennials and rising incomes being the main catalysts behind the massive re-shaping of customer bases occurring globally. And with the advent of new technology raising customer expectations even higher, more have grown accustomed to personalisation and are demanding curated experiences. As more business leaders see the production of innovative products and services being one of the biggest barriers in managing shifting customer demands, printers and designers in the packaging market facing the same predicament have to find creative ways to address this identical hurdle.
Finding value in Digital Embellishment for Packaging
For some years now, brand owners have been leveraging embellishments to increase print engagement. Be it through the enhancement of traditional customs with embellishments or the creation of a new dimension in greeting cards, this innovation in print technology has allowed businesses to revolutionise how their customers interact with printed pieces. With digital embellishment technology having proven itself to be a viable solution in enhancing the visual and tactile beauty of prints, printers should look to take advantage of it in the growing packaging market.
Research suggests that 73% of customers list customer experience as one of the main factors that influence their purchase decision. Backed by studies such as those conducted by the Foil & Speciality Effects Association where it was determined that embellished packaging was identified by shoppers 45% faster and was able to retain their attention for 18% longer than non-embellished counterparts, the common theory that embellishments on the packaging are capable of engaging customers unlike any other still holds.
Allowing businesses to stand out by the mere addition of a sensory element to their packaging, digital embellishment can take printed materials beyond the average and into elevated realms of high-impact communications. Adding everything from a three-dimensional look to gloss effects to just about any print job at a fraction of the cost even on short print runs, industrial printers like the AccurioShine 3600 with iFOIL One thus become tools to leverage to not only attract more customers but also experience an improved bottom line.
Add Shine to Your Business with AccurioShine 3600 with iFOIL One
Designed to meet the demanding needs of the current printing requirements, the AccurioShine 3600 is a standalone industrial printer that is capable of adding 2D and 3D gloss effects in a seamless way. Allowing you to offer customers a full range of high-impact finishing effects, this printer that increases your print value incorporates industry-leading artificial intelligence registration technology in the form of a Smartscanner (AIS) that creates an automatic varnish registration over pre-printed sheets, minimising make-ready waste. It also catches printing defects and adjusts spot UV position for a precise registration from one sheet to the next. Supporting variable data printing (VDP) to take texture printing to new heights, the AccurioShine 3600 also allows you to add an extra dimension to any project, facilitating the creation of eye-catching packaging options on-demand. Add to that its complementary iFOIL One optional unit that enables show-stopping metallic foil elements in your print work, and a load can be taken off a labour-intensive process that usually requires significant expertise and complex systems. Applying varnish, heat and pressure to adhere personalised foil elements to your package surfaces, the iFOIL One adds impact to every print job.
Rethinking Sensory Experiences with Konica Minolta
Digital embellishment technology creates tactile and impactful experiences for customers by making your packaging materials pop. And revolutionising the packaging market for providers and businesses searching for the best way to offer both direct customers and end-users something unique and special, is the AccurioShine 3600 with iFOIL One. Helping attract new prospects by adding a creative touch to a wide range of applications, it provides the finishing touch that you and your customers can feel good about.
To take things beyond standard ink on paper or a product, let embellishment transform your packaging into a sensory experience. Consult with our dedicated specialists and learn how Konica Minolta and our line-up of industrial printers with 3D embellishment functionalities can enhance your print offering and improve your bottom line.